About

Independence

No outside investors means no pressure to chase growth or profit over user satisfaction. Products get the time they need, and the freedom to be built correctly.

Principles

• Purity of purpose — the product exists to be the product, not a way to sell you other things. Privacy protected, no tricks, no ads.
• Built from need — each product starts with a problem we needed solved and couldn't find a good answer for on the market. Built for ourselves first, and shared because someone else is probably looking for the same thing.
• Everyday, not occasional — tools to reduce daily friction, not something to use once and forget.
• Quality over quantity — a small catalog of products genuinely worth using.